If you’re a 2026 bride dreaming of a custom wedding gown that no one else will wear, our upcoming Re-Invent the Dress event is just for you. Hosted at The White Dress By The Shore in Clinton, CT in collaboration with our expert seamstress Melissa of deMelis Atelier, this exclusive in-store experience on June 12 and June 14 invites brides to personalize their wedding day look in a truly meaningful way.
This one-of-a-kind event is all about sustainable bridal fashion, customization, and creativity. Brides will shop from our Off-The-Rack collection, which start at 30% off the original gown price. Then, with Melissa’s guidance, your chosen gown will be reimagined into something completely original and deeply personal.
This is perfect for the bride who:
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Wants a unique wedding dress that reflects her style
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Is planning a sustainable wedding
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Hopes to incorporate family heirloom details (like lace or vintage buttons)
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Loves the idea of a one-of-one gown that tells her story
- Wears a dress size 6-20 (bridal 10-22)
Melissa will be in-store on both dates to meet with each bride, offer design consultations, and help bring your gown vision to life. Her custom wedding dress transformations are stunning! We’ll be sharing some of her past work with our brides for inspiration! Alterations (including your customization) will begin at $750 for 2026 brides.
Before and After a neckline build up by deMelis Atelier
Before and After a sleeve addition by deMelis Atelier
Whether you're repurposing a gown for environmental reasons or creating something new with legacy and love stitched in, this is a rare opportunity to make your dress as special as your wedding day.
Re-Invent the Dress is the first event of its kind at our boutique, and we can’t wait to see what our creative, style-forward brides come up with.
If you're a 2026 bride interested in customizing your wedding gown and celebrating slow, intentional bridal fashion, this is your moment. Let’s create something unforgettable together.
If you're searching for your perfect wedding dress, visit us in our bridal store in Clinton, CT.
We’d love to welcome you into the boutique and help you find (or reinvent!) the gown of your dreams. We can’t wait to work with you!