Events

UPCOMING EVENTS & SHOWS

  • Black Label Event

    03/15 - 03/23

    Black Label Event

    Fri - Sat

    This one is for the MOMS! For a limited time only, elevate your elegance at our exclusive Black Label Event, from March 15th through March 23rd, showcasing formal mother-of-the-occasion dresses from designer Anne Barge's Black Label collection. We typically don't carry mother-of-the-occasion dresses, so take advantage of browsing these dresses while they're here for a limited time! Moms will receive 10% off their Black Label Collection purchase during this event.

     

    Brides, we’re also offering 10% off all Anne Barge little white dresses during this event! What fun to shop with your Mom! 💕

     

    These dresses are visiting for a short time only so be sure to reserve your spot! Call 860.669.4596 or book online: when booking online, please request the appointment under a "Little White Dress" Appointment type. Thank you!

  • Spring Cleaning & Preservation Event

    03/19 - 04/30

    Spring Cleaning & Preservation Event

    gown cleaning & preservation at a discount for springtime

    Tue - Tue

    Are you doing your spring cleaning and found your wedding gown still sitting in the back of your closet? Spring is in the air, and it's time to give your cherished wedding gown the royal treatment it deserves. Join us for our exclusive Spring Gown Cleaning and Preservation Event! Let us pamper your gown to perfection, ensuring it stays as breathtaking as your big day.

     

    Whether or not you are a #thewhitedressbytheshorebride, enjoy this service at our discounted pre-wedding price!

     

    Give us a ring at 860.669.4596 or contact us and let the magic of preservation keep your memories alive forever! 🌼💖

  • Good Friday

    03/29

    Good Friday

    It's a good friday to find your gown!

    Fri

    It's a Good Friday to say "yes" to your perfect wedding dress! If you find your wedding dress with us on Good Friday, receive $150 off your gown purchase of $2,000 or more. 

  • Antonio Gual Trunk Show

    04/04 - 04/06

    Antonio Gual Trunk Show

    Thu - Sat

    Experience the classic, timeless aesthetic of bridal designer Antonio Gual! Don't miss his newest collection of wedding gowns visiting The White Dress by the shore from April 4th through 6th (one weekend only!)

     

    We love that Antonio Gual offers brides the ability to fully customize their wedding gown with their "demi couture" process by mixing and matching different aspects of their collection such as skirts, necklines, fabrics, etc. Make the dress of your dreams come to life!